DIGITAL STRATEGY

For whom? All people and organisations who reflect on the best way to progress in the digital world.

Léonore B.

Artist

"I'm comfortable with my ambition, I want to set up an online strategy to be seen and feel autonomous in my digital approach"
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Définir ma stratégie digitale

DEFINING MY DIGITAL STRATEGY

Due to the lack of strategic thinking we make wrong choices in the digitalisation of our activity. Due to the mistakes we make, we loose precious time and waste financial resources. They take us away from our targets. These moments of doubt discourage us and make us want to give up. Yet the ideal digital solution we need is often more accessible than we think.

PLANIFY THE EXECUTION OF MY DIGITAL STRATEGY

Can I carry out an important project successfully without having anticipated my roadmap? It is indeed possible. However, having planned the stages, their duration, the resources needed, their cost and the possible struggles, prevents me from unpleasant troubles, reduces my stress and increases my performance.

Planifier ma stratégie digitale
Workers

LEADING DIGITAL CHANGE IN MY ORGANISATION

Evolving technology, geopolitics and culture impact our daily operations. In the midst of so much uncertainty, there is one simple truth: employees are our most important asset. Yet 70% of transitions fail because of the resistance of employees and 51% of employees are tired of recurring changes. When we are overwhelmed by fatigue due to these changes, it hinders our ability to transform ourselves and to succeed in an environment where transformation is the new norm.

CREATING A DIGITAL WORKING CULTURE

Corporate culture is the set of values, beliefs and rituals linked to the functioning of our organisation. When a new purpose is established, adapting the culture is often the most difficult part of the transformation. Our perceptions of “how things are done here” are embedded but change requires new behaviours away from habits of the past.  These changes cannot be achieved in an authoritarian way. A leader can demand compliance, but cannot dictate trust, optimism or commitment. Changing a culture means first of all aligning visions, values and emotions to create a meaningful sense of belonging.

Créer une culture de travail en ligne
Mettre en œuvre une culture de travail en ligne

IMPLEMENTING AN ONLINE WORKING CULTURE

Change of culture is often the most difficult part of the digital transformation. Adaptation requires new behaviours away from habits of the past. This change cannot be achieved in an authoritarian way because our habits and our perception of “how things are done here” are entrenched. A leader can demand conformity, but cannot dictate optimism, trust, conviction or commitment. In order to implement cultural change, it is necessary to create collective awareness and to align all the employees. Inclusive leadership becomes key to move on towards a digital culture accepted by all.

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