MANAGING KEY ACCOUNTS «It’s not about having the right opportunities. It’s about handling the opportunities right.»Mark Hunter Home » Sales B2B – B2C – H2H » Managing key accounts Key-Account-Management The program includes the following topics: Understanding all the expectations Expanding my network Understanding the mechanisms of decision making Adding value to my offer Increasing my influence My learning outcomes ANALYZE THE COMPLEXITYUnderstanding the stakes PREPARE MY OFFERVerbalising the perfect offer POSITION MYSELFInspiring all the stakeholders PROVOKE WILLINGNESSMeeting the expectations and creating needs What’s in it for me? Understanding the complexity Satisfying my interlocutors Convincing Timing 4 interactive sessions of 2 hours to master the learning results *Type of coaching: online and / or face-to-face Optional 4 personalized coaching sessions of 2 hours about my key accounts