NEGOCIATING WITH PROFESSIONAL BUYERS
«Procurement is no more a reactive function but a strategic partner which aims at adding value in the chain.»
Krishan K.Batra
Home » Sales B2B – B2C – H2H » Negociating with professional buyers
Negotiating with a professional buyer
The program includes the following topics:
- Understanding the buyer's issues
- Knowing my constraints and room for manoeuvre
- The 3 dimensions of satisfaction
- The 3 dimensions of trust
- Writing and presenting my price offer
- Making concessions and negotiating compensations
My learning outcomes
![](https://www.weareready4u.com/wp-content/uploads/2020/10/noun_pros-and-cons_3183400-1.png)
KNOW THE REAL ISSUES
Understanding my buyer's context
![](https://www.weareready4u.com/wp-content/uploads/2020/11/noun_offer_3188981.png)
MAKE MY OFFER
Building the value of my business proposition
![](https://www.weareready4u.com/wp-content/uploads/2020/12/noun_trust_2714634.png)
INSTALL TRUST
Positioning myself as a reliable interlocutor
![](https://www.weareready4u.com/wp-content/uploads/2020/12/noun_trust_2054522.png)
PROVIDE WINNING BARGAINS
Negotiating balanced deals
What’s in it for me?
- Creating complicity
- Becoming the preferred
- Seize opportunities
Timing
4 interactive sessions of 2 hours to master the learning results
*Type of coaching: online and / or face-to-face
Optional
4 personalized coaching sessions of 2 hours on negotiations with my professional buyers