TARGETTING MY POTENTIAL CUSTOMERS “Opportunity dances with those who are already on the dance floor.”H. Jackson Brown Home » Sales B2B – B2C – H2H » Targetting my potential customers Prospecting efficiently The program includes the following topics: Defining potential clients that best suit my company's profile Classifying clients with relevant criteria in my business context Using appropriate levers and communication channels Creating opportunities Developing my skills to attract prospects My learning outcomes TARGET THE IDEAL CUSTOMERIdentifying and choosing the customers who provide the added value my business needs CREATE OPPORTUNITIESChoosing channels and assets in order to capture the attention SEGMENT MY APPROACHClassifying my prospects and setting priorities CONVINCEBuilding effective messages My benefits Driving a strategy Saving time Applying commercial know-how Timing 4 interactive sessions of 2 hours to master the learning results *Type of coaching: online and / or face-to-face Optional 4 personalized coaching sessions of 2 hours about my potential clients